Customer Purchase Intention on Counterfeit Fashion Products: Application of Theory of Reasoned Action
نویسندگان
چکیده
منابع مشابه
Examining Customer Purchase Intentions for Counterfeit Products Based on a Modified Theory of Planned Behavior
Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perce...
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In a culture where collectivism is pervasive such as China, social norms can be one of the most powerful tools to influence consumers’ behavior. Individuals are driven to meet social expectations and fulfill social roles in collectivist cultures. Therefore, this study was designed to investigate how Chinese consumers’ concern with saving face affects sustainable fashion product purchase intenti...
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ژورنال
عنوان ژورنال: International Journal of Economics and Management Studies
سال: 2020
ISSN: 2393-9125
DOI: 10.14445/23939125/ijems-v7i10p116